I run this:matters, a Swiss web and marketing agency — and spend my open-source time making the modern web faster and easier to migrate to. My happy place is where WordPress meets its successor and where everything runs on Cloudflare Workers.
const kevin = {
location: "Switzerland",
company: "this:matters",
focus: ["EmDash CMS", "Cloudflare Workers", "WordPress performance", "web migrations"],
stack: ["TypeScript", "Astro", "PHP", "Swift", "Python"],
platform: "Cloudflare all the things — Workers, D1, R2, KV, Workflows",
currently: "50+ upstream PRs into EmDash, the Astro-native CMS",
};|
The spiritual successor to WordPress — a full-stack TypeScript CMS on Astro + Cloudflare (D1/R2/Workers). 35+ merged PRs across core: i18n & hreflang, plugin platform, security fixes, D1 session handling, visual editing, backups, performance & caching. |
Migration tooling for moving complete WordPress sites to EmDash — custom post types, ACF fields, SEO metadata, taxonomies, comments, media. One click, clean import. |
Also upstream: Zendure-HA (Home Assistant solar integration) and cf-images (Cloudflare Images for WordPress).
Most of my day-to-day work is closed source at this:matters: a WordPress caching SaaS built on Cloudflare Workers, privacy-first analytics, automated news publishing, and client sites across Switzerland.
The best migration is the one your users never notice.