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guoxun/README.md

Hi there, I'm Guo Xun.

I work on search, ads, and recommendation systems, with a long-running focus on ranking, recommender systems, causal inference, and industrial machine learning.

Recently, I have been exploring how LLMs, generative recommendation, and agentic systems can reshape production search and recommendation: from retrieval-ranking-reranking pipelines to tool-using agents, decision traces, online evaluation, and product-facing algorithm design.


Current Focus

  • Agentic Search & Recommendation Building lightweight agent frameworks for search and recommendation systems, where recall, ranking, reranking, explanation, and critique can be coordinated as specialized agents.

  • LLM4Rec & Generative Recommendation Tracking and writing about industrial LLM4Rec systems, especially end-to-end generative recommendation, semantic IDs, recommendation scaling laws, and large ranking models.

  • Causal Inference for Industrial ML Studying how causal methods, bias-aware evaluation, and counterfactual thinking can make recommendation and ranking systems more reliable.

  • Knowledge Sharing Turning paper reading, engineering notes, and industrial algorithm observations into reusable public notes on Zhihu and GitHub.


Recent Work

  • AgenticRec A lightweight agentic framework for search and recommendation. It turns the classic recall-ranking-reranking pipeline into a council of agents, with tool orchestration, optional LLM reasoning, observable decision traces, and a built-in benchmark loop.

  • LLM4Rec-Papers Reading notes on LLM4Rec and industrial generative recommendation, including the One-series systems, semantic ID/tokenization, RL preference alignment, OneSearch/OneMall/OneLoc, and RankMixer-style industrial ranking scaling.

  • PaperNotes A curated archive of Zhihu paper notes covering recommender systems, causal inference, LLM x search/recommendation, conference paper collections, and deep-dive technical summaries.

  • kcicpt-matlab MATLAB implementation of the Kernel Conditional Independence Cluster Permutation Test and its integration with the PC algorithm for regulatory/Bayesian network structure learning.


Research Interests

I care about algorithm systems that are not only accurate, but also deployable, explainable, measurable, and useful in real products.

  • Retrieval, matching, ranking, reranking, and recommendation strategy optimization
  • User modeling, personalization, cold-start, and long-tail intent understanding
  • LLM applications for search, ads, recommendation, and decision systems
  • Generative recommendation, semantic item representation, and recommendation scaling
  • Causal inference, unbiased evaluation, and decision-making under feedback loops
  • Practical ML systems that connect research ideas with production constraints

Background

  • Education B.S. in Computer Science and Technology, Beijing Jiaotong University, 2011-2015. Joint training in Computer Science and Technology, Peking University, 2015-2017.

  • Industry Algorithm-related work across Huawei, Alibaba Group, and Baidu, with a continuing focus on search, recommendation, ranking, and machine learning systems.


Writing

On Zhihu, I write about recommendation algorithms, search and recommendation systems, causal inference, LLM x RecSys, and applied machine learning.

As of May 22, 2026, my public Zhihu profile records:

  • 10,737 followers
  • 175 answers
  • 39 articles

I also run the WeChat public account: 机器学习与商业智能前沿.


Selected Older Projects

  • AI_game: browser game experiments built with Codex
  • pytorch-vdsr: PyTorch implementation of VDSR
  • PRMLT: MATLAB implementations of machine learning algorithms from PRML
  • Lipreading_DBN: visual speech recognition with Deep Belief Networks
  • Editor-Qt: a game editor similar to RPG Maker

Contact

Pinned Loading

  1. AgenticRec AgenticRec Public

    From Pipeline to Council — A lightweight agentic framework for search & recommendation. 五个 Agent 重构搜广推管线。

    Python 16 3

  2. LLM4Rec-Papers LLM4Rec-Papers Public

    LLM4Rec 必读论文解读:快手 One系列端到端生成式推荐 + 工业精排 Scaling | KuaiShou One-Series Generative Recommendation & Industrial Ranking Paper Notes

    5 2

  3. PaperNotes PaperNotes Public

    精选推荐系统、因果推断、大模型×搜广推方向论文解读与研究总结(知乎专栏存档)

  4. adversarial-patch adversarial-patch Public

    Forked from jhayes14/adversarial-patch

    PyTorch implementation of adversarial patch

    Python

  5. kcicpt-matlab kcicpt-matlab Public

    MATLAB

  6. PRMLT PRMLT Public

    Forked from PRML/PRMLT

    Matlab code of machine learning algorithms in book PRML

    MATLAB