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4 changes: 2 additions & 2 deletions nuxt/content/handbook/sales/.navigation.yml
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@@ -1,5 +1,5 @@
title: "Commercial Organization"
title: "Sales"
navigation:
group: "Commercial Organization"
group: "Sales"
icon: i-lucide-trending-up
order: 7
2 changes: 1 addition & 1 deletion nuxt/content/handbook/sales/customer-journey.md
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# Customer Journey Alignment

The Commercial Organization coordinates across functions to guide prospects and
The Sales organization coordinates across functions to guide prospects and
customers through the entire lifecycle — from first awareness to long-term
success. A shared understanding of the journey keeps us delivering the right
value at the right time, with clear ownership at every stage.
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8 changes: 4 additions & 4 deletions nuxt/content/handbook/sales/index.md
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---
title: "Commercial Organization"
title: "Sales"
---

# Commercial Organization
# Sales

The Commercial Organization owns how FlowFuse turns product capability into
The Sales organization owns how FlowFuse turns product capability into
realized customer value — from the first commercial conversation through
adoption, expansion, and long-term success. It is more than a revenue function:
it is a unified commercial team responsible for building customer relationships,
Expand Down Expand Up @@ -45,7 +45,7 @@ sustainably.

## Organizational structure

The Commercial Organization is led by the **VP of Sales**, who oversees the five
The Sales organization is led by the **VP of Sales**, who oversees the five
functions. Each function has distinct responsibilities, but we operate as a
single, collaborative department aligned around customer value and commercial
growth, with strong cross-functional collaboration across Product, Marketing,
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4 changes: 2 additions & 2 deletions nuxt/content/handbook/sales/onboarding.md
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Effective onboarding and continuous development are how we build a high-performing,
collaborative team. This page outlines how new team members get up to speed and
how ongoing growth is supported across the Commercial Organization.
how ongoing growth is supported across the Sales organization.

## Onboarding structure

Expand Down Expand Up @@ -53,5 +53,5 @@ maintained and assigned with Sales leadership and the relevant team leads.

---

New to the team? Start with the [Commercial Organization overview](/handbook/sales/)
New to the team? Start with the [Sales overview](/handbook/sales/)
and the [Working Norms](/handbook/sales/working-norms/).
6 changes: 3 additions & 3 deletions nuxt/content/handbook/sales/operating-principles.md
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title: "Commercial Team Operating Principles"
navigation:
order: 6
description: "Professional standards and expectations for the FlowFuse Commercial Organization."
description: "Professional standards and expectations for the FlowFuse Sales organization."
---

# Commercial Team Operating Principles
Expand All @@ -12,7 +12,7 @@ The Commercial Team Operating Principles define how FlowFuse team members conduc
## Purpose

These principles outline the professional behaviors, standards, and habits required to represent FlowFuse effectively.
They apply to all members of the Commercial Organization and complement related pages in this handbook, including Discovery, Follow-Up, SPICED, and CRM Requirements.
They apply to all members of the Sales organization and complement related pages in this handbook, including Discovery, Follow-Up, SPICED, and CRM Requirements.
For the team's operating rhythm and escalation routing, see [Working Norms](./working-norms.md).

## Professional Presence
Expand Down Expand Up @@ -74,7 +74,7 @@ Timely follow-up maintains momentum and demonstrates reliability:

## Internal Collaboration

The Commercial Organization operates as a single team. Expectations:
The Sales organization operates as a single team. Expectations:

* Ask for help early to avoid delays later in the cycle
* Use shared Slack channels for visibility
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2 changes: 1 addition & 1 deletion nuxt/content/handbook/sales/processes/index.md
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# Processes

This page is a navigation index for the core processes and methodologies used across the Commercial Organization.
This page is a navigation index for the core processes and methodologies used across the Sales organization.
Each process is owned by a specific function, with other functions contributing as needed.

---
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4 changes: 2 additions & 2 deletions nuxt/content/handbook/sales/sales-team.md
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Expand Up @@ -14,7 +14,7 @@ within Sales, accountable for opportunity progression and commercial outcomes.
## Purpose

The Account Executives at FlowFuse are responsible for leading customer-facing commercial engagements from initial qualification through contract execution.
Account Executives own opportunity progression, commercial outcomes, and deal accountability, while working in close collaboration with other functions across the Commercial Organization.
Account Executives own opportunity progression, commercial outcomes, and deal accountability, while working in close collaboration with other functions across the Sales organization.

Account Executives at FlowFuse are not a transactional function. They operate as the primary orchestrators of complex, multi-stakeholder buying processes and are accountable for guiding customers toward informed, high-confidence decisions.

Expand Down Expand Up @@ -55,7 +55,7 @@ Each process defines meeting goals, exit criteria, and collaboration points with

## Collaboration Model

Account Executives operate in close partnership with other functions in the Commercial Organization:
Account Executives operate in close partnership with other functions in the Sales organization:

- **Solution Engineering**
Supports technical discovery, demos, and proof-of-concept delivery.
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6 changes: 3 additions & 3 deletions nuxt/content/handbook/sales/solution-engineering.md
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# Solution Engineering

The Solution Engineering function is the technical backbone of the Commercial
Organization. Solution Engineers (SEs) act as trusted technical advisors across
The Solution Engineering function is the technical backbone of the Sales
organization. Solution Engineers (SEs) act as trusted technical advisors across
the customer lifecycle — from first technical conversation through discovery,
tailored demos, proof-of-value evaluations, onboarding, and ongoing architecture
guidance. Where the Account Executive owns the commercial outcome, the Solution
Expand Down Expand Up @@ -47,7 +47,7 @@ partnership with the Account Executive who owns the commercial outcome.

## Collaboration Model

Solution Engineers operate across the Commercial Organization:
Solution Engineers operate across the Sales organization:

- **Sales**
Partner with the Account Executive on discovery, demos, and PoV scope; provide
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2 changes: 1 addition & 1 deletion nuxt/content/handbook/sales/tools.md
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# Systems & Tools

The Commercial Organization relies on an integrated set of systems to support our
The Sales organization relies on an integrated set of systems to support our
workflows across Sales, Solution Engineering, Customer Success, Sales
Partnerships, and Professional Services. This page is the reference for what we
use and what each tool is for. [HubSpot](/handbook/sales/hubspot/) is our source
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2 changes: 1 addition & 1 deletion nuxt/content/handbook/sales/working-norms.md
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# Working Norms

The Commercial Organization operates as a distributed team across Sales, Solution
The Sales organization operates as a distributed team across Sales, Solution
Engineering, Customer Success, Professional Services, and Sales Partnerships.
These norms cover the team's operating rhythm and how work escalates. For
individual conduct standards — presence, preparation, follow-through, and ethics
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