I build and run the technical side of online stores. The storefront, the structured data search engines read, the product feeds, the analytics that count correctly, the paid campaigns on top of them, and the imagery that sells the product. Denver, Colorado.
Most of what I ship lives inside a client's business, so this account holds the pieces I can show.
atlas-shopify-toolkit Selected code from a production Shopify store. Product and collection JSON-LD for house plans, with the plan specs as structured properties, a replacement Pinterest catalog feed written in Liquid, a sitewide repricing tool that captures its own rollback file before it writes anything, and the allocation core of a revenue-split app that reconciles to the cent.
atlas-site-probe A read-only checker for the problems that quietly break small online stores: a canonical pointing at the wrong page, a noindex hidden in a response header, a JSON-LD block one stray comma away from being ignored, a cart that errors. Results go to a Clay table or straight into HubSpot as a company record with a note, and every defect it reports has a test fixture behind it.
atlasofplantbased-mcp A read-only MCP server for Pacific Crest Trail data. Twenty-six legs by trail mile, towns, passes and lakes, and vegan resupply at 64 stops with last-checked dates. The dataset is also on Hugging Face.
I build with AI coding agents against a spec I hold, and I verify the result against the live system before I call it done. Every change on a client store is proposed before it is made, checked after it ships, and logged with a rollback.
The verification is the job. A regression suite I wrote against a frozen baseline caught a defect in my own parser that had been dropping base prices out of bundled orders, before anyone acted on the numbers. A strict XML parse of a product feed I rebuilt surfaced four defects that every browser renders without complaining. I keep a record of the defects I find, and my own are in it.
Case study with sourced figures: atlasdigital.design/work/intertwine
atlasdigital.design · LinkedIn · jeff@atlasdigital.design