diff --git a/docs/docs/misc/service-ping.mdx b/docs/docs/misc/service-ping.mdx
index 3b6142e5d..7492c1993 100644
--- a/docs/docs/misc/service-ping.mdx
+++ b/docs/docs/misc/service-ping.mdx
@@ -40,6 +40,10 @@ The `systemInfo` object contains a best-effort snapshot of the resources the dep
 | `diskFreeMiB` | `number \| null` | Free disk space for the data volume, in MiB. |
 
 
+## How Service Ping data is used
+
+Service Ping data helps us understand how Sourcebot is deployed and used, and supports our product, support, and sales teams. We share Service Ping data, along with the IP address the ping was sent from, with [Reo.dev](https://www.reo.dev), a data enrichment provider, to associate deployments with the organizations operating them. See our [privacy policy](https://www.sourcebot.dev/privacy) for details.
+
 You can fetch the schema for the Service Ping by submitting a GET request to `https://deployments.sourcebot.dev/schema`