diff --git a/docs/funnel-analysis.md b/docs/funnel-analysis.md index 32dca44ee..41f8238b8 100644 --- a/docs/funnel-analysis.md +++ b/docs/funnel-analysis.md @@ -10,14 +10,14 @@ Define a sequence of steps and measure how many visitors complete each one. Use -* You can go beyond pageviews and use any custom events to build a funnel -* Choose between two funnel types: sequential (visitors can take other actions between steps) or strict order (steps must happen in exact consecutive order) -* With the conversion rate you understand the percentage of visitors who started the user flow and ended with a conversion event -* With the percentage drop-off between the individual funnel steps, you can spot where you lose the most visitors. A step with an unusually large drop-off is usually the best place to start optimizing -* You can get more granular by [using filters](filters-segments.md) to segment your audience. Filter conversion funnels by marketing campaign, referral source, landing page, device or location +- You can go beyond pageviews and use any custom events to build a funnel +- Choose between two funnel types: sequential (visitors can take other actions between steps) or strict order (steps must happen in exact consecutive order) +- With the conversion rate you understand the percentage of visitors who started the user flow and ended with a conversion event +- With the percentage drop-off between the individual funnel steps, you can spot where you lose the most visitors. A step with an unusually large drop-off is usually the best place to start optimizing +- You can get more granular by [using filters](filters-segments.md) to segment your audience. Filter conversion funnels by marketing campaign, referral source, landing page, device or location
-Funnel analysis +Funnel analysis
## How funnel conversions are counted @@ -34,29 +34,29 @@ Funnels also work across your main domain and its subdomains ([see more](subdoma ## How to set up the conversion funnel analysis -* Go into your [site settings](website-settings.md) and click on **Funnels** in the left-hand sidebar +- Go into your [site settings](website-settings.md) and click on **Funnels** in the left-hand sidebar -* Click the **Add funnel** button to create a funnel. +- Click the **Add funnel** button to create a funnel. -* Give your funnel a name in the **Funnel name** field. +- Give your funnel a name in the **Funnel name** field. -* Define your funnel by adding the steps you expect a visitor to take before a conversion, a purchase or a sign up. These steps consist of [pageview goals](pageview-goals.md) and [custom event goals](custom-event-goals.md). You need to add a minimum of 2 steps and a maximum of 8 steps to create a funnel. If you want a step to match only a specific variation of a custom event, use a [property-filtered goal](/custom-props/for-custom-events#create-property-filtered-goals). +- Define your funnel by adding the steps you expect a visitor to take before a conversion, a purchase or a sign up. These steps consist of [pageview goals](pageview-goals.md) and [custom event goals](custom-event-goals.md). You need to add a minimum of 2 steps and a maximum of 8 steps to create a funnel. If you want a step to match only a specific variation of a custom event, use a [property-filtered goal](/custom-props/for-custom-events#create-property-filtered-goals). -* By default, the **Allow other activity in between funnel steps** option is enabled, which creates a sequential funnel. Disable it to use strict order mode instead. +- By default, the **Allow other activity in between funnel steps** option is enabled, which creates a sequential funnel. Disable it to use strict order mode instead. -* Click on the **Save** button after you've defined the steps you want to measure +- Click on the **Save** button after you've defined the steps you want to measure Funnels appear at the bottom of your dashboard as soon as the first visit is tracked on the funnel steps. ## How to edit existing funnels -* Go into your [site settings](website-settings.md) and click on **Funnels** in the left-hand sidebar +- Go into your [site settings](website-settings.md) and click on **Funnels** in the left-hand sidebar -* Click on the edit icon on the right-hand side of the funnel that you'd like to edit. +- Click on the edit icon on the right-hand side of the funnel that you'd like to edit. -* Change the funnel name, edit the steps of your funnel and switch between sequential and strict order by toggling the **Allow other activity in between funnel steps** option +- Change the funnel name, edit the steps of your funnel and switch between sequential and strict order by toggling the **Allow other activity in between funnel steps** option -* Click on the **Update Funnel** button +- Click on the **Update Funnel** button ## When to use funnel analysis @@ -74,6 +74,7 @@ If you just want to count how many people reached a single page or clicked a but **SaaS trial signup** A typical SaaS funnel might look like: + 1. Pricing page (`/pricing`) 2. Registration page (`/register`) 3. Onboarding step one (`/onboarding/step-1`) @@ -100,7 +101,7 @@ Set this funnel to **non-sequential** if visitors might skip the cart and go dir **Drop-off rate by step** -The drop-off between each step tells you where friction is highest. A funnel where 1,000 people enter step 1 but only 10 reach step 4 is expected: most funnels have large drops. Focus on the step with the *largest proportional* drop rather than the lowest absolute number. +The drop-off between each step tells you where friction is highest. A funnel where 1,000 people enter step 1 but only 10 reach step 4 is expected: most funnels have large drops. Focus on the step with the _largest proportional_ drop rather than the lowest absolute number. **What counts as a normal drop-off** diff --git a/static/img/funnel-analysis.png b/static/img/funnel-analysis.png deleted file mode 100644 index e2f28d180..000000000 Binary files a/static/img/funnel-analysis.png and /dev/null differ diff --git a/static/img/funnels-demo.png b/static/img/funnels-demo.png deleted file mode 100644 index 273a4714d..000000000 Binary files a/static/img/funnels-demo.png and /dev/null differ diff --git a/static/img/v2/funnel-analysis.webp b/static/img/v2/funnel-analysis.webp new file mode 100644 index 000000000..359a96786 Binary files /dev/null and b/static/img/v2/funnel-analysis.webp differ