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+# Briefcase iOS Xcode Template
+
+A [Cookiecutter](https://github.com/cookiecutter/cookiecutter/) template
+for building Python apps that will run under iOS.
+
+## Using this template
+
+The easiest way to use this project is to not use it at all - at least,
+not directly. [Briefcase](https://github.com/beeware/briefcase/) is a
+tool that uses this template, rolling it out using data extracted from a
+`pyproject.toml` configuration file.
+
+However, if you *do* want to use this template directly...
+
+1. Install
+ [cookiecutter](https://github.com/cookiecutter/cookiecutter). This
+ is a tool used to bootstrap complex project templates:
+
+ $ pip install cookiecutter
+
+2. Run `cookiecutter` on the template:
+
+ $ cookiecutter https://github.com/beeware/briefcase-iOS-Xcode-template
+
+ This will ask you for a number of details of your application,
+ including the name of your
+ application (which should be a valid PyPI identifier), and the
+ Formal Name of your application (the
+ full name you use to describe your app). The remainder of these
+ instructions will assume a name of
+ `my-project`, and a formal name of `My Project`.
+
+3. [Obtain a Python Apple support package for
+ iOS](https://github.com/beeware/Python-Apple-support), and extract
+ it into the `My Project` directory generated by the template. This
+ will give you a `My Project/Support` directory containing a self
+ contained Python install.
+
+4. Add your code to the template, into the `My Project/my-project/app`.
+ directory. At the very minimum, you need to have an
+ `app//__main__.py` file that defines a `PythonAppDelegate`
+ class.
+
+ If your code has any dependencies, they should be installed into the
+ `My Project/my-project/app_packages` directory.
+
+If you've done this correctly, a project with a formal name of
+`My Project`, with an app name of `my-project` should have a directory
+structure that looks something like:
+
+ My Project/
+ my-project/
+ app/
+ my_project/
+ __init__.py
+ app.py (declares PythonAppDelegate)
+ app_packages/
+ ...
+ ...
+ My Project.xcodeproj/
+ ...
+ Support/
+ ...
+ briefcase.toml
+
+You're now ready to open the XCode project file, build and run your
+project!
+
+## Next steps
+
+Of course, running Python code isn't very interesting by itself - you'll
+be able to output to the console, and see that output in XCode, but if
+you tap the app icon on your phone, you won't see anything - because
+there isn't a visible console on an iPhone.
+
+To do something interesting, you'll need to work with the native iOS
+system libraries to draw widgets and respond to screen taps. The
+[Rubicon](https://github.com/beeware/rubicon-objc) Objective C bridging
+library can be used to interface with the iOS system libraries.
+Alternatively, you could use a cross-platform widget toolkit that
+supports iOS (such as
+[Toga](https://beeware.org/project/projects/libraries/toga)) to provide
+a GUI for your application.
+
+Regardless of whether you use Toga, or you write an application
+natively, the template project will try to instantiate a
+`UIApplicationMain` instance, using a class named `PythonAppDelegate` as
+the App delegate. If a class of that name can't be instantiated, the
+error raised will be logged, and the Python interpreter will be shut
+down.
+
+If you have any external library dependencies (like Toga, or anything
+other third-party library), you should install the library code into the
+`app_packages` directory. This directory is the same as a
+`site_packages` directory on a desktop Python install.
diff --git a/README.rst b/README.rst
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-Briefcase iOS Xcode Template
-============================
-
-A `Cookiecutter `__ template for
-building Python apps that will run under iOS.
-
-Using this template
--------------------
-
-The easiest way to use this project is to not use it at all - at least, not
-directly. `Briefcase `__ is a tool that
-uses this template, rolling it out using data extracted from a
-``pyproject.toml`` configuration file.
-
-However, if you *do* want use this template directly...
-
-1. Install `cookiecutter`_. This is a tool used to bootstrap complex project
- templates::
-
- $ pip install cookiecutter
-
-2. Run ``cookiecutter`` on the template::
-
- $ cookiecutter https://github.com/beeware/briefcase-iOS-Xcode-template
-
- This will ask you for a number of details of your application, including the
- `name` of your application (which should be a valid PyPI identifier), and
- the `Formal Name` of your application (the full name you use to describe
- your app). The remainder of these instructions will assume a `name` of
- ``my-project``, and a formal name of ``My Project``.
-
-3. `Obtain a Python Apple support package for iOS`_, and extract it into
- the ``My Project`` directory generated by the template. This will give you a
- ``My Project/Support`` directory containing a self contained Python install.
-
-4. Add your code to the template, into the ``My Project/my-project/app``.
- directory. At the very minimum, you need to have an
- ``app//__main__.py`` file that defines a ``PythonAppDelegate``
- class.
-
- If your code has any dependencies, they should be installed into the
- ``My Project/my-project/app_packages`` directory.
-
-If you've done this correctly, a project with a formal name of ``My Project``,
-with an app name of ``my-project`` should have a directory structure that
-looks something like::
-
- My Project/
- my-project/
- app/
- my_project/
- __init__.py
- app.py (declares PythonAppDelegate)
- app_packages/
- ...
- ...
- My Project.xcodeproj/
- ...
- Support/
- ...
- briefcase.toml
-
-You're now ready to open the XCode project file, build and run your project!
-
-Next steps
-----------
-
-Of course, running Python code isn't very interesting by itself - you'll be
-able to output to the console, and see that output in XCode, but if you tap the
-app icon on your phone, you won't see anything - because there isn't a visible
-console on an iPhone.
-
-To do something interesting, you'll need to work with the native iOS system
-libraries to draw widgets and respond to screen taps. The `Rubicon`_ Objective
-C bridging library can be used to interface with the iOS system libraries.
-Alternatively, you could use a cross-platform widget toolkit that supports iOS
-(such as `Toga`_) to provide a GUI for your application.
-
-Regardless of whether you use Toga, or you write an application natively, the
-template project will try to instantiate a ``UIApplicationMain`` instance,
-using a class named ``PythonAppDelegate`` as the App delegate. If a class of
-that name can't be instantiated, the error raised will be logged, and the
-Python interpreter will be shut down.
-
-If you have any external library dependencies (like Toga, or anything other
-third-party library), you should install the library code into the
-``app_packages`` directory. This directory is the same as a ``site_packages``
-directory on a desktop Python install.
-
-.. _cookiecutter: https://github.com/cookiecutter/cookiecutter
-.. _Obtain a Python Apple support package for iOS: https://github.com/beeware/Python-Apple-support
-.. _Rubicon: https://github.com/beeware/rubicon-objc
-.. _Toga: https://beeware.org/project/projects/libraries/toga