diff --git a/frontend/common/constants.ts b/frontend/common/constants.ts
index f11d5a27f9cb..8a46b1ffc552 100644
--- a/frontend/common/constants.ts
+++ b/frontend/common/constants.ts
@@ -284,6 +284,23 @@ const Constants = {
       'category': 'Onboarding',
       'event': 'Onboarding flag toggled',
     },
+    'ONBOARDING_ROLLOUT_CONTINUED': {
+      'category': 'Onboarding',
+      'event': 'Onboarding rollout quest continued',
+    },
+    'ONBOARDING_ROLLOUT_FEEDBACK': {
+      'category': 'Onboarding',
+      'event': 'Onboarding rollout feedback opened',
+    },
+    // The fake door's only real signal: demand for one-click rollouts.
+    'ONBOARDING_ROLLOUT_NOTIFY_ME': {
+      'category': 'Onboarding',
+      'event': 'Onboarding rollout notify me',
+    },
+    'ONBOARDING_ROLLOUT_VIEWED': {
+      'category': 'Onboarding',
+      'event': 'Onboarding rollout quest viewed',
+    },
     'ONBOARDING_SNIPPET_COPIED': {
       'category': 'Onboarding',
       'event': 'Onboarding snippet copied',
diff --git a/frontend/web/components/pages/onboarding/OnboardingFlow/OnboardingFlow.tsx b/frontend/web/components/pages/onboarding/OnboardingFlow/OnboardingFlow.tsx
index c69406851763..2c2ea46f7033 100644
--- a/frontend/web/components/pages/onboarding/OnboardingFlow/OnboardingFlow.tsx
+++ b/frontend/web/components/pages/onboarding/OnboardingFlow/OnboardingFlow.tsx
@@ -10,12 +10,14 @@ import OnboardingFlagsTable from 'components/pages/onboarding/OnboardingFlagsTab
 import OnboardingNextSteps, {
   OnboardingNextStep,
 } from 'components/pages/onboarding/OnboardingNextSteps'
+import { useRolloutQuest } from 'components/pages/onboarding/OnboardingRolloutQuest'
 import { useEnsureOnboardingResources } from 'components/pages/onboarding/hooks/useEnsureOnboardingResources'
 import { useOnboardingFlagRename } from 'components/pages/onboarding/hooks/useOnboardingFlagRename'
 import { useOnboardingFlag } from 'components/pages/onboarding/hooks/useOnboardingFlag'
 import { useOnboardingConnection } from 'components/pages/onboarding/hooks/useOnboardingConnection'
 import { useUpdateOrganisationMutation } from 'common/services/useOrganisation'
 import { useUpdateProjectMutation } from 'common/services/useProject'
+import { useGetProfileQuery } from 'common/services/useProfile'
 import API from 'project/api'
 import Constants from 'common/constants'
 import { isPendingAuthorisation } from 'common/utils/pendingAuthorisation'
@@ -41,6 +43,8 @@ const OnboardingFlow: FC = () => {
   const history = useHistory()
   const [updateOrganisation] = useUpdateOrganisationMutation()
   const [updateProject] = useUpdateProjectMutation()
+  // Already fetched by useEnsureOnboardingResources, so this is a cache read.
+  const { data: profile } = useGetProfileQuery({})
 
   // A client waiting on the consent screen sent this user here to sign up. It
   // is answered once the workspace exists, never on load: bootstrapping is a
@@ -144,8 +148,8 @@ const OnboardingFlow: FC = () => {
     }
   }
 
-  // Each next-step card deep-links to the flag's real config; nothing faked.
-  const goToNextStep = (step: OnboardingNextStep) => {
+  // Where a quest ends up: the flag's real config, nothing faked.
+  const goToFlagConfig = (step: OnboardingNextStep) => {
     if (projectId === null) {
       return
     }
@@ -167,6 +171,21 @@ const OnboardingFlow: FC = () => {
     organisation_id: organisationId,
     project_id: projectId,
   }
+  const openRolloutQuest = useRolloutQuest({
+    diagnosticIds,
+    featureName,
+    onContinue: () => goToFlagConfig('rollout'),
+    who: { email: profile?.email, organisation: organisationDisplayName },
+  })
+
+  // Off, rollout deep-links to the overrides tab like every other next step.
+  const rolloutQuestEnabled = Utils.getFlagsmithHasFeature(
+    'onboarding_rollout_quest',
+  )
+  const goToNextStep = (step: OnboardingNextStep) =>
+    step === 'rollout' && rolloutQuestEnabled
+      ? openRolloutQuest()
+      : goToFlagConfig(step)
   const trackSnippetCopied = (snippet: OnboardingSnippet) =>
     API.trackEvent({
       ...Constants.events.ONBOARDING_SNIPPET_COPIED,
diff --git a/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/OnboardingRolloutQuest.scss b/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/OnboardingRolloutQuest.scss
new file mode 100644
index 000000000000..964a09899f44
--- /dev/null
+++ b/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/OnboardingRolloutQuest.scss
@@ -0,0 +1,13 @@
+.onboarding-rollout-quest {
+  // The fill alone is near-invisible in dark mode, where the card and the modal
+  // are a shade apart. .border-default sets only a colour, so the shorthand
+  // lives here, as it does in MetricsTable and VariationTable.
+  &__card {
+    border: 1px solid var(--color-border-default);
+  }
+
+  &__step-number {
+    width: 24px;
+    height: 24px;
+  }
+}
diff --git a/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/OnboardingRolloutQuest.tsx b/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/OnboardingRolloutQuest.tsx
new file mode 100644
index 000000000000..bec3451a93fb
--- /dev/null
+++ b/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/OnboardingRolloutQuest.tsx
@@ -0,0 +1,75 @@
+import React, { FC } from 'react'
+import Button from 'components/base/forms/Button'
+import Icon from 'components/icons/Icon'
+import RolloutComingSoonCard from './RolloutComingSoonCard'
+import {
+  ROLLOUT_GUIDE_URL,
+  RolloutPrerequisite,
+  getRolloutSteps,
+} from './rolloutSteps'
+import './OnboardingRolloutQuest.scss'
+
+export type OnboardingRolloutQuestProps = {
+  featureName: string
+  onContinue: () => void
+  onDismiss: () => void
+  onNotifyMe: () => void
+  onFeedback: () => void
+}
+
+const OnboardingRolloutQuest: FC<OnboardingRolloutQuestProps> = ({
+  featureName,
+  onContinue,
+  onDismiss,
+  onFeedback,
+  onNotifyMe,
+}) => (
+  <div className='onboarding-rollout-quest d-flex flex-column gap-4'>
+    <p className='fs-caption lh-sm text-secondary m-0'>
+      Release {featureName} to a growing percentage of your users.
+    </p>
+
+    <section className='onboarding-rollout-quest__card bg-surface-muted rounded-xl p-4 d-flex flex-column gap-3'>
+      <h6 className='m-0'>How to roll out gradually today</h6>
+      <ol className='list-unstyled d-flex flex-column gap-3 m-0'>
+        {getRolloutSteps(featureName).map((step, index) => (
+          <li key={step.title} className='d-flex gap-3'>
+            <span className='onboarding-rollout-quest__step-number bg-surface-action-subtle text-action rounded-full fs-captionSmall fw-bold d-flex align-items-center justify-content-center flex-shrink-0'>
+              {index + 1}
+            </span>
+            <span className='d-flex flex-column gap-1'>
+              <span className='fw-bold text-default'>{step.title}</span>
+              <span className='fs-caption lh-sm text-secondary'>
+                {step.body}
+              </span>
+            </span>
+          </li>
+        ))}
+      </ol>
+      <RolloutPrerequisite />
+      <Button
+        theme='text'
+        href={ROLLOUT_GUIDE_URL}
+        target='_blank'
+        className='align-self-start'
+      >
+        <Icon name='file-text' width={14} />
+        Read the gradual rollout guide
+      </Button>
+    </section>
+
+    <RolloutComingSoonCard onNotifyMe={onNotifyMe} onFeedback={onFeedback} />
+
+    <div className='d-flex align-items-center gap-3'>
+      <Button onClick={onContinue}>
+        <Icon name='layers' width={14} />
+        Create a rollout segment
+      </Button>
+      <Button theme='text' onClick={onDismiss}>
+        Maybe later
+      </Button>
+    </div>
+  </div>
+)
+
+export default OnboardingRolloutQuest
diff --git a/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/RolloutComingSoonCard.tsx b/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/RolloutComingSoonCard.tsx
new file mode 100644
index 000000000000..5fbc605038cd
--- /dev/null
+++ b/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/RolloutComingSoonCard.tsx
@@ -0,0 +1,66 @@
+import React, { FC, useState } from 'react'
+import flagsmith from '@flagsmith/flagsmith'
+import Button from 'components/base/forms/Button'
+import Chip from 'components/base/Chip'
+import Icon from 'components/icons/Icon'
+import { ROLLOUT_BETA_REQUESTED } from './trackRolloutInterest'
+
+export const ROLLOUT_FEEDBACK_URL =
+  'mailto:support@flagsmith.com?subject=Gradual%20rollout'
+
+export type RolloutComingSoonCardProps = {
+  onNotifyMe: () => void
+  onFeedback: () => void
+}
+
+// The one thing we don't ship yet: the three steps above in a single action. It
+// promises a simpler flow, never the capability.
+const RolloutComingSoonCard: FC<RolloutComingSoonCardProps> = ({
+  onFeedback,
+  onNotifyMe,
+}) => {
+  // A trait rather than local state, so asking survives a reload and the beta
+  // can later be handed out by targeting it. Read at render, as Announcement
+  // does, so it still resolves if traits land after mount.
+  const [notified, setNotified] = useState(false)
+  const alreadyAsked = notified || !!flagsmith.getTrait(ROLLOUT_BETA_REQUESTED)
+  const notifyMe = () => {
+    setNotified(true)
+    flagsmith.setTrait(ROLLOUT_BETA_REQUESTED, true)
+    onNotifyMe()
+  }
+  return (
+    <section className='bg-surface-action-subtle rounded-xl p-4 d-flex flex-column gap-2'>
+      {/* Accent rather than the design's solid purple: there is no inverse
+          text token, and white on the dark-mode action surface is ~3.2:1. */}
+      <Chip variant='accent' size='xs' className='align-self-start'>
+        <Icon name='flash' width={12} />
+        Coming soon
+      </Chip>
+      <h6 className='m-0'>We’re making gradual rollouts one-click</h6>
+      <p className='fs-caption lh-sm text-secondary m-0'>
+        Automatically release according to a schedule, without manual editing of
+        segments. Want early access?
+      </p>
+      <div className='d-flex align-items-center gap-3'>
+        {alreadyAsked ? (
+          <span className='fs-caption d-inline-flex align-items-center gap-2 text-action'>
+            <Icon name='checkmark-circle' width={16} />
+            Thanks, we’ll be in touch.
+          </span>
+        ) : (
+          <Button onClick={notifyMe}>
+            <Icon name='bell' width={14} />
+            Notify me
+          </Button>
+        )}
+        {/* No target: a mailto in a new tab leaves a blank tab behind. */}
+        <Button theme='text' href={ROLLOUT_FEEDBACK_URL} onClick={onFeedback}>
+          Tell us what you need
+        </Button>
+      </div>
+    </section>
+  )
+}
+
+export default RolloutComingSoonCard
diff --git a/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/index.ts b/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/index.ts
new file mode 100644
index 000000000000..90fc8dc7d31e
--- /dev/null
+++ b/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/index.ts
@@ -0,0 +1,3 @@
+export { default } from './OnboardingRolloutQuest'
+export type { OnboardingRolloutQuestProps } from './OnboardingRolloutQuest'
+export { default as useRolloutQuest } from './useRolloutQuest'
diff --git a/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/rolloutSteps.tsx b/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/rolloutSteps.tsx
new file mode 100644
index 000000000000..27f35251f8bc
--- /dev/null
+++ b/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/rolloutSteps.tsx
@@ -0,0 +1,36 @@
+import React, { FC } from 'react'
+import Icon from 'components/icons/Icon'
+
+export const ROLLOUT_GUIDE_URL =
+  'https://docs.flagsmith.com/managing-flags/rollout/rollout-by-percentage'
+
+export const getRolloutSteps = (
+  featureName: string,
+): { title: string; body: string }[] => [
+  {
+    body: 'Add a “Percentage split” rule and set your starting share, e.g. 10% of users.',
+    title: 'Create a segment',
+  },
+  {
+    body: `Turn ${featureName} on for that segment, so only those users get it.`,
+    title: 'Override the flag',
+  },
+  {
+    body: 'Raise the percentage as your confidence grows: 10% → 25% → 50% → 100%.',
+    title: 'Increase over time',
+  },
+]
+
+// Sits with the steps rather than in docs: without it the override reaches
+// nobody and the user has no way to tell.
+export const RolloutPrerequisite: FC = () => (
+  <p className='fs-captionSmall lh-sm text-secondary d-flex gap-2 m-0'>
+    {/* info hardcodes a blue fill, so it needs telling to inherit. */}
+    <Icon name='info' width={14} fill='currentColor' />
+    <span>
+      Percentage splits only apply to users you identify. If your app doesn’t
+      call <code className='fs-captionSmall'>flagsmith.identify(...)</code> yet,
+      add it first, or everyone keeps getting the same value.
+    </span>
+  </p>
+)
diff --git a/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/trackRolloutInterest.ts b/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/trackRolloutInterest.ts
new file mode 100644
index 000000000000..3e6f802ef661
--- /dev/null
+++ b/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/trackRolloutInterest.ts
@@ -0,0 +1,26 @@
+import flagsmith from '@flagsmith/flagsmith'
+
+export const ROLLOUT_BETA_REQUESTED = 'rollout_beta_requested'
+export const ROLLOUT_FEEDBACK_CLICKED = 'rollout_feedback_clicked'
+
+type RolloutInterest = {
+  email?: string
+  organisation?: string
+}
+
+// The onboarding funnel events say an organisation wants this; this says who to
+// reply to. Sent through flagsmith.trackEvent, same as the segment sources door.
+const trackRolloutInterest = (
+  event: string,
+  { email, organisation }: RolloutInterest,
+): void => {
+  flagsmith.trackEvent(event, {
+    metadata: {
+      email,
+      organisation,
+      origin: 'onboarding-rollout-quest',
+    },
+  })
+}
+
+export default trackRolloutInterest
diff --git a/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/useRolloutQuest.ts b/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/useRolloutQuest.ts
new file mode 100644
index 000000000000..63604674356a
--- /dev/null
+++ b/frontend/web/components/pages/onboarding/OnboardingRolloutQuest/useRolloutQuest.ts
@@ -0,0 +1,57 @@
+import React from 'react'
+import API from 'project/api'
+import Constants from 'common/constants'
+import trackRolloutInterest, {
+  ROLLOUT_BETA_REQUESTED,
+  ROLLOUT_FEEDBACK_CLICKED,
+} from './trackRolloutInterest'
+import OnboardingRolloutQuest from './OnboardingRolloutQuest'
+
+type UseRolloutQuest = {
+  featureName: string
+  /** Where "Create a rollout segment" ends up. */
+  onContinue: () => void
+  diagnosticIds: Record<string, unknown>
+  /** Who to reply to when someone asks for access. */
+  who: { email?: string; organisation?: string }
+}
+
+// The segment overrides tab alone shows none of the steps a rollout takes, so
+// this opens first.
+const useRolloutQuest = ({
+  diagnosticIds,
+  featureName,
+  onContinue,
+  who,
+}: UseRolloutQuest): (() => void) => {
+  const track = (event: { category: string; event: string }) =>
+    API.trackEvent({ ...event, extra: diagnosticIds })
+
+  return () => {
+    track(Constants.events.ONBOARDING_ROLLOUT_VIEWED)
+    openModal(
+      // Matches the next-step card that opens it.
+      'Gradual rollout',
+      React.createElement(OnboardingRolloutQuest, {
+        featureName,
+        onContinue: () => {
+          track(Constants.events.ONBOARDING_ROLLOUT_CONTINUED)
+          closeModal()
+          onContinue()
+        },
+        onDismiss: () => closeModal(),
+        onFeedback: () => {
+          track(Constants.events.ONBOARDING_ROLLOUT_FEEDBACK)
+          trackRolloutInterest(ROLLOUT_FEEDBACK_CLICKED, who)
+        },
+        onNotifyMe: () => {
+          track(Constants.events.ONBOARDING_ROLLOUT_NOTIFY_ME)
+          trackRolloutInterest(ROLLOUT_BETA_REQUESTED, who)
+        },
+      }),
+      'modal--wide',
+    )
+  }
+}
+
+export default useRolloutQuest